Fun and Catchy Ads

Tesco Mobile

Winter 2017

Proper Banners has been working with Tommy on banners for a while, with a complete package of designing Storyboards, Animation and Coding, plus adding innovative and fun features.

Tasks:

  • Format design
  • Imaging
  • Animation
  • Interactivity
  • DoubleClick

TESCO MOBILE GIFTS: INTERACTIVE AD

We designed and created HTML5 animations with custom eases for the animation to be catchy and grab the attention of the users.

Storyboard

On this campaign we suggested adding some interactivity to the bigger formats (970×250 & 300×600) so that the user could roll-over/tap and see more about each gift that was shipped with the purchase of the S7.

The Interactive End Frame

——————————————————————————–
——————————————————————————–

PREVIEW LINK

——————————————————————————–
——————————————————————————–

TESCO MOBILE FAMILY PERKS: BATHTUB AD

This other campaign was all about smiles, which was the motto of Tesco Mobile’s campaign.
By giving us as a static image of the bathtub in two points of view with a smile made of the bubbles and spongy eyes, we had to create a animation that would be noticeable but also feel “real”.

Storyboard

We usually do this in After Effects and create animated image sequences so that we don’t rely on video players and get stopped on auto-play limitations on mobiles.

The result was very fun and used across all formats.

——————————————————————————–
——————————————————————————–

PREVIEW LINK

——————————————————————————–
——————————————————————————–

As well as creating the HTML5 ads, we are often asked to create page skins, which sometimes require some heavy imaging, like this one, where all the tiles at the top were made digitally.

Page Skin


RECENT CASE STUDIES