dubs_video_poolframe

THE DUBS • FIDELITY

Fidelity Explainers

Fidelity Explainers

MOTION
EDITING

CONCEPT • DESIGN • MOTION • CODE

CONCEPT • DESIGN  • MOTION  • CODE

The Dubs briefed Proper Banners to deliver three explainer-animated videos. A straight-foward storyboard-to-video project, with creative freedom to make it as slick and flowy as we could. 

The Dubs briefed Proper Banners to deliver three explainer-animated videos. A straight-foward storyboard-to-video project, with creative freedom to make it as slick and flowy as we could. 

Graphs and Transitions

The biggest challange was creating multi-layered transitions while preserving the flow and timings. 

Understanding that the campaign needed some wow-factor, we created a short but effective animation that would attract potential customers - online and in public spaces. 

Volatility and Risk

Digital billboards across the UK

Workflow

Follow the Storyboards, and create the timings

With the clear brief we got, we went straight into build. The graph animation required a mix of 2.5D and 2D motion, as building a more advanced aproach would take much longer. 

The workflow between Illustrator and After Effects was crucial to get everything pixel perfect and allowing some subtle character movements. 

dubs_videos_storyboard

Storyboards Supplied

Digital billboards across the UK

Three Main Videos

And a improvised VO used for timings

Since the client had to approve the final copy and voice-over by the financial authorities in the UK, we had to create our own VO to base the timings. Knowing some timings would change we had to use a lot of time remapping of scenes, adding some easing. 

When the final VO came we had about 2 days to fine-tune everything and deliver. 

Regular Savings Plan

Digital billboards across the UK

Diversification

Digital billboards across the UK

Selected Works

Devil May CryFull Digital Campaign

Project Cars 3Display Ads Campaign

Pokemon Trading CardsSocial Media Ads

Poker StarsHTML5 Campaign

Pokemon GoSocial Media Ads

SWRHTML5 Campaign

Virgin MediaDigital Campaign

Sainsbury'sHTML5 Ads

NetflixHTML5 Ads

FSI InvestmentHTML5 Ads

HondaHTML5 Ads

JP MorganHTML5 Ads

Tesco MobileHTML5 Ads

Old El PasoDigital Campaign

VaselineHTML5 Ads

Magic FMDigital Campaign

Tesco and SamsungSocial Media Videos

Baywatch FilmSocial Media Videos

ALWAYS AVAILABLE

ALWAYS
AVAILABLE

Get in touch and tell us about your project.

Get in touch and tell us about your project.

PROPER BANNERS

ATL CREATIVE PRODUCTION LTD
CN: 08060382
VAT: GB211558923

(+44) 0203 633 4390

LONDON

St Louis Offices
Kellett 56


+44 7575 042349

BARCELONA

BetaHaus
Vilafranca 7


+34 650 296 992

ALL RIGHTS RESERVED