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THINKFARM LONDON

Magic FM HTML5 Boomerang Ads

VIDEO EDITING
MOTION
CODE

CONCEPT • DESIGN • MOTION • CODE

A series of Digital Display Ads for the MAGIC FM campaign Love That Song. 

The nation-wide Digital Display campaign was seen in shopping malls, motorway digital billboards,  and in transport hubs like the London Underground Digital Escalator Panels and other major train stations. To reinforce that a HTML5 Standard Ads retargeting campaign was also created.

From TVC to Display Ads

From the Campaign Shoot ThinkFarm concepted and directed for the campaign, we created simplified versions of the key visuals, using the actors and moving graphics in the classic 80’s style.

From this Boomerang Loops we were able to present a fun and striking series of videos for many different formats. 

From the Campaign Shoot ThinkFarm concepted and directed for the campaign, we created simplified versions of the key visuals, using the actors and moving graphics in the classic 80’s style.

From this Boomerang Loops we were able to present a fun and striking series of videos for many different formats. 

THE CAMPAIGN ASSETS

A variety of Media

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Mixing techniques

Using editing, motion graphics and design, and several different formats and configurations, we made sure everything was delivered on-time and at the best quality possible.

HTML5 Standard Ads

As a form of fixing the idea, new and old MAGIC listeners would be reminded to log back in and listen to some 80’s music with Standard HTML5 Banners using retargetting.

Digital Screens at Shopping Malls

As these are Vertical Video formats, we made sure to include the branding and split the screen in three sections.

Roadside Billboards

For the Motorway Displays, we needed to make sure the animation wasn’t distracting enough to drivers, but at the same time, memorable, so drives could tune in to Magic FM.

Selected Works

Devil May CryFull Digital Campaign

Project Cars 3Display Ads Campaign

Pokemon Trading CardsSocial Media Ads

Poker StarsHTML5 Campaign

Pokemon GoSocial Media Ads

FidelityAnimated Infographic Videos

SWRHTML5 Campaign

Virgin MediaDigital Campaign

Sainsbury'sHTML5 Ads

NetflixHTML5 Ads

FSI InvestmentHTML5 Ads

HondaHTML5 Ads

JP MorganHTML5 Ads

Tesco MobileHTML5 Ads

Old El PasoDigital Campaign

VaselineHTML5 Ads

Tesco and SamsungSocial Media Videos

Baywatch FilmSocial Media Videos

ALWAYS AVAILABLE

ALWAYS
AVAILABLE

Get in touch and tell us about your project.

Get in touch and tell us about your project.

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ATL CREATIVE PRODUCTION LTD
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(+44) 0203 633 4390

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