MAVERICK MEDIA • XBOX
Maverick approached us with the brief to help them create a digital campaign for the launch of Devil May Cry 5 for XBox. Using assets from the game’s key art, we designed the look-and-feel and concepted the storyboard.
Digital billboards across the UK
The challenge here was to recreate the same impact for the Master Animation on HTML5 ads – including on 150kb standart banners.The “box transition” animation had to be impactful and with a realistic motion blur – although light-weight so it could be loaded quickly.
Using a mix of static image transformations with PNG Sequences we achieved the same animation as on the Digital Billboards.
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