MAVERICK MEDIA • CAPCOM
Using supplied copy and assets, our idea was to introduce the characters, creating a connection with the customer. The characters would be sitting at a surreal world of ther own, inviting the customer to know more and interact.
Every iteration of this Evergreen campaign would come with a new set of Characters and Key Branding Assets.
There were loads of challenges in getting the characters to fit the different formats. We had to do a bit of Imaging as the character frames would come flattened, and surely some bits were missing.
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