THE DUBS
CREATIVE TECH
DESIGN
MOTION
CODE
CONCEPT • DESIGN • MOTION • CODE
The Railway animation was done with the assets in code, first using CSS, then TweenLite. Once the client approved the animations, it was time to tackle the common issues of Dynamic Ads.
Usually, when using dynamic copy, you have to take in consideration that the design might not be as good changing the text only, so for that we added font-size options and more extra configurations, to make sure that if the client wanted to add or change the content, they would be able to do it themselves.
In this case it was set up that the client could adjust the font-size and line-height, and with knowledge of line breaks, the layouts got much better.
The dynamic content also had a Reporting label, unique url and keywords. So you could access certain message with a keyword.
Most of the times, the complexity of changing the content of a dynamic ad requires a lot of effort.
For this campaign we helped The Dubs craft 6 messages and they would ask us to prioritize one or other message.
The shell was done in a way that now serves as a template for new campaigns, where it is only needed some extra work on new animations etc.
The advertiser was quite happy with the results, and in the end selected the two better performing messages to run, and for that all that was needed was to make the rows Active:False.
Selected Works
Devil May CryFull Digital Campaign
Project Cars 3Display Ads Campaign
Pokemon Trading CardsSocial Media Ads
Poker StarsHTML5 Campaign
Pokemon GoSocial Media Ads
FidelityAnimated Infographic Videos
SWRHTML5 Campaign
Virgin MediaDigital Campaign
Sainsbury'sHTML5 Ads
NetflixHTML5 Ads
HondaHTML5 Ads
JP MorganHTML5 Ads
Tesco MobileHTML5 Ads
Old El PasoDigital Campaign
VaselineHTML5 Ads
Magic FMDigital Campaign
Tesco and SamsungSocial Media Videos
Baywatch FilmSocial Media Videos
ATL CREATIVE PRODUCTION LTD
CN: 08060382
VAT: GB211558923
(+44) 0203 633 4390
St Louis Offices
Kellett 56
+44 7575 042349
BetaHaus
Vilafranca 7
+34 650 296 992
ALL RIGHTS RESERVED